MXP4 presentation : company, vision, mission and team

  • Albin Serviant, CEO, Previously EVP/GM @ Vivendi ME. Strong expertise in mobile and fixed line multimedia services, with focus on marketing and content. Leading positions in start-ups (Musiwave, iBazar) & corporates (PepsiCo, Sony Music). Albin is graduated from ESSEC Business School. Follow Albin on Twitter: http://twitter.com/albinserviant
  • Sylvain Huet, Co-Founder and CTO : virtual worlds (Cryonetworks and its Scol technology during the late 90's), connected objects (Violet and its famous wifi rabbit, the Nabaztag), and many others. All of these projects have in common to invent new and unexpected uses for the technology. Sylvain is graduated from the Polytechnique French engineer school
MXP4 powers new interactive music solutions for artists, fans, brands, labels and distribution platforms. MXP4 is a brand new multimedia format containing music, images and texts; allowing on the fly mixing of different versions of a song; updatable over time; allowing various interactive marketing applications with the end users. The format is either downloadable or streamable. It is available both on a personal computer and on mobile phones applications. With MXP4, people don't just play the music, they play with it! this is the dna of remix culture MXP4 wants to empower." Artists roaster : Michael Jackson, Vitalic, Cindy Gomez, Soldout, Bassnectar, Sliimy, Ghostface Killah, Pink, Calvin Harris, Wax Tailor, Ophelie Winter, Nouvelle vague, Pony Pony Run Run, Missill, Dragonette, Midival Punditz, La Fouine, Birdy Nam Nam, Stereos, Basement Jaxx, Paramore, Jully Black, Pet Shop Boys, Molecule, Friends Of Friends, La Roux, The Sounds, Satine, David Guetta, The Grouch and Eligh, Britney Spears, The Grouch, Justin Nozuka, Jack Penate, Pep s, Kleerup, Dave Stewart, Lily Allen, Esser, Albin, Amanda Blank, Data, Iliona Blanc, Speech Debelle, The Bravery, Bat For Lashes, Black and White Years, Basement Jaxx…
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